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Our Story

Our Story

In  September 2023, Sanlam, the largest non-banking financial services company in Africa, and Allianz, one of the world’s leading insurers and asset managers with more than a century of history in Africa, joined forces to create the largest pan-African non-banking financial services entity on the continent. 

As SanlamAllianz, we operate among the Top-3 insurance companies in most of our chosen markets through a shared-value approach with our staff, clients, the markets, communities and economies we do business in, as well as our business partners and shareholders. Our ambition is to maintain this position in all our operating markets and to continue to provide our clients with world-class products and services.

Our key focus areas are to:

  • Drive financial inclusion by providing greater access to our products and services through digital innovation, as well as leveraging our telecommunication and bancassurance partnerships across our markets to create new opportunities in Africa
  • Provide the best of two leading international brands with improved multinational offerings in both P&C and life insurance through innovation and the additional capabilities enabled thanks to greater economies of scale
  • Improve and optimise our reinsurance offering
  • Grow our life and general insurance business through product and service innovation
  • Be the reference insurer for clients due to our strong commitment to client satisfaction and through pursuing opportunities in terms of our asset management business, based on market maturity.

Our purpose is to empower generations to be financially confident, secure and prosperous. This is powered by our vision to distinguish ourselves as the most admired financial service group in Africa, and an attitude of excellence in delivery as we implement our strategy of building scale and achieving sustainable growth.

At SanlamAllianz, we are part of a company that demonstrates lasting commitment to all stakeholders – internally and externally – by making a long-term investment in the African market.

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